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Attraction Marketing And The Power Of
Positive Thinking

I would like to focus a little bit on the
concept of attraction marketing. Two books that I have read,
The Science of Getting Rich by Wallace D. Wattle and Thought
Vibration by William Walker Atkinson, focus on using positive
thoughts to overcome the mental barriers that most people have
to making money and becoming wealthy. Both of these books were
written in the early 1900's and still hold merit today.
I do not know how well the actual money
attraction part works, since I have not seen any vast
improvements to my income just by thinking positively about it,
but I will say that having the proper mindset and focus about
what you are doing makes it much easier to write things like
this blog, articles, and advertisement emails.

If you have not had the opportunity to read
either of these books yet, you need to take the time to do so.
The Science of Getting Rich is probably the best known of the
two, and was the inspiration for the most recent positive
thinking book, The Secret by Rhonda Byrne.
According to Wallace D. Wattle, there is a substance that he
refers to as the "thinking stuff" that makes up everything that
is in the universe. Quantum physics theories now refer to the
"thinking stuff" as dark matter.
Positive thinking uses what is referred to as creative
thinking. Mr. Wattle's theory can be broken down into 3 main
parts:
1 - There is a thinking stuff from which all things are made,
and in its original state exists in all areas of the
universe.
2 - A thought in this thinking stuff will produce the thing
imagined in that thought.
3 - A person can form things in his thoughts, impress that
thought upon the thinking stuff, and cause the thing he thinks
about to be created.
Using this theory, a person should be able to impress the
thought of becoming wealthy onto the thinking stuff, thereby
creating wealth for him.
Attraction marketing uses the same theory in the basic Think
Rich, Be Rich idea. If a person has a strong enough, and clear
enough desire to become rich, then he will become rich because
the thinking stuff will create the circumstances needed for him
to become rich.
Creative thought vs. Competitive thought.
Creative thought is defined as taking a certain thought (such
as getting rich or finding that one special love), thinking
about it in a determined fashion, and then holding that thought
strongly enough to impress that thought onto the thinking
stuff. This will cause the thinking stuff to create the
circumstances for you to achieve whatever it is that you
desire.
Competitive thought is defined as trying to force your thoughts
and desires to work by competing against others for what you
desire.
According to the theory outlined in The Science Of Getting
Rich, using creative thought allows a person to come into
direct mental contact with the thinking stuff, thereby causing
the thinking stuff to move into action and create the
circumstances necessary to cause that persons thoughts to
become reality. Competitive thought stems from greed and envy,
and causes the persons thoughts to be impressed onto the
thinking stuff in a negative manner, producing negative results
for that person.
According to Mr. Wattle, in order to receive the most benefit
from impressing your thoughts on the thinking stuff, you need
to have a firm image of the thing that you desire in your
thoughts and continue to think about this thing in a creative
manner. The more firmly you believe that this image is yours
and is on its way to you, the more committed that thinking
stuff will be in making the image yours.
Thinking in a negative manner, such as giving a lot of thought
to poverty and lamenting on personal problems, will cause the
thinking stuff to attract these negative thought to you –
basically a person that thinks about poverty on a regular basis
will remain in poverty, or someone who dwells on illness and
disease will attract more illness and disease into his life.
Competitive thought increases the negative emotions and
thoughts that are impressed upon the thinking stuff.

This adds a fourth element to the basic concepts of The Science
Of Getting Rich:
1 - There is a thinking stuff from which all things are made,
and in its original state exists in all areas of the
universe.
2 - A thought in this thinking stuff will produce the thing
imagined in that thought.
3 - A person can form things in his thoughts, impress that
thought upon the thinking stuff, and cause the thing he thinks
about to be created.
4 – A person must pass from competitive thought to creative
thought. This is the only way to be in harmony with the
thinking stuff, which is always creative in spirit and never
competitive.
Preparing To Receive What You Want
In order to receive the things that you want, the things that
you have made your mental image of and impressed onto the
thinking stuff, you need to be prepared for when it comes to
you. This is not as difficult as it may sound, and mainly
requires thinking and acting in a positive manner. According to
Mr. Wattle, the following things need to be firmly believed and
followed in order to receive what you want.
Each person that desires wealth must live and work in a manner
that causes him to more than fill his present place.
In order to do this, the person must not only strive to be the
best at what he does, but to be the best that he can be at what
he does in his current business. If you are not happy in your
current business and are thinking of making your riches in
another business, you still need to be the best at what you do
so that the business that you would like to be in will come to
you more quickly.
When you more than fill you present place, then you will not
have a choice except to move higher up. This is how nature
works and evolution occurs. When an organism more than fills
its present place, then it has no choice except to adapt to a
higher plane of existence, and the same applies to people in
business. Just being the best at what you do will only work to
keep you in the same position that you are in, as your employer
will have no reason to move you higher up if you make him more
money doing what you do.
Keep in mind the purpose to get rich through realization of the
mental image that you have formed in you mind.
Once you have formed the mental image of the life that you
desire, and the wealth that goes with that life, then use your
idle time to think strongly about that image, refine it, and
perfect all of the pieces of the image. During your normal day,
while working and interacting with others, keep this mental
image in mind always. There is no need to daydream and dwell
upon it all the time, since that will be done in your spare
time. Just keep the image in your mind along with the belief
that you desire and deserve this image.
Hold the thought of the mental image so that the impression
will be communicated to everyone and everything you come into
contact with.
Since everyone and everything in the universe is made up of the
same thinking stuff, the more that you are able to impress the
image of your desire on everything you come into contact with,
the more the impression will be acted upon by the thinking
stuff. Just remember that you do not need to think strongly
about your image all of the time, just keep it in your mind
once it has been fully formed.
Give to every person a use value in excess of the cash value
received.
Depending on the type of business that you wish to enter, in
order to receive the highest cash value for what you are
giving, you must give a use value higher than the cash value
received. This is especially true for the service type
business, such as network marketing and online business that
does not sell a specific product. A good example would be
selling an ebook that tells others how to do something. The use
value of the ebook should be higher than the cash value being
asked for it – if the ebook is valued at $49.95, then the
person buying the ebook should be able to expect more than
$49.95 in return value for his investment.
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